We developed a quick sales boost for Frito Lay in 62 supermarkets in the Island. With only two weeks to develop the whole concept, we delivered a superb campaign boosting sales over 12% and making. Customers all around the Island were always expecting our main talent Jailenne Rivera, who was the personality included in the campaign and the person that distributed cash prizes in most of the Econo supermarkets for this initiative.

Year: 2021