Since 1889 Aunt Jemima was an American brand name recognized in most homes across the United States, especially for their delicious pancakes. In 2021 the brand faced a global brand modernization and adjustments.

To promote the rebranding of the existing product in the market, we developed a new recipe for delicious donuts with the same pancake mix. With this new twist we gave the brand a fresh start for promotions and sampling opportunities with the Pearl Milling Company pancake mix.

Year: 2022