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Since 1889 Aunt Jemima was an American brand name recognized in most homes across the United States, especially for their delicious pancakes. In 2021 the brand faced a global brand modernization and adjustments.
To promote the rebranding of the existing product in the market, we developed a new recipe for delicious donuts with the same pancake mix. With this new twist we gave the brand a fresh start for promotions and sampling opportunities with the Pearl Milling Company pancake mix.
Year: 2022
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