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- Concert goers are serious consumers.
- Audiences pay for admission, food, drinks, and even merch from the performing musicians. Live events are experiences for music fans. They are loyal to artists, and they appreciate the right pairing of brands with live events.
- We developed and implemented promotional integrations to encourage product sales at the retail level. We provide specific promotions for each brand to increase sales their products and to increase brand awareness.
- Execution was carried out through 360 campaigns that included the concert image associated with each brand.
