During the pandemic, NBA Latam was looking for a disruptive way to get the attention of specific personalities, sponsors and key people in LATAM.
We created, produced and deliver a spectacular concept called NBA Pasa En Casa (NBA Happens At Home).
Each person received an unusual box in their home with a pass to see the entire NBA season in the comfort of their home. The box was also filled with goodies and exclusive items.
Year: 2020 – 2021